Anthropology Essay Example | Topics and Well Written Essays - 1000 words - 6

Anthropology - Essay Example The present study has chosen the Darug Indigenous Australians for learning on what they say about their culture, tradition, their history, as well as their social situation. The Darug society is known to be the traditional owners of Western Sydney. The culture of the society is prosperous in religious implication. The individuals of the group are associated through relationships based on connections and a secure relationship with the location in which he or she was born. These relationships were associated with their responsibilities towards their lands, communities, plants and animal lives. The elders of the group had the charge of teaching these responsibilities to the newer individuals. The customs, ceremonies and conduct of the Darug were regulated by the aboriginal laws. The tradition and culture of the society reflected that only the needful for survival was to be taken from the nature. Women were in charge of collecting the fundamental foods, while men did the hunting and wild jobs (The Darug - Traditional Owners of Western Sydney). When the Europeans started settling in the West of Sydney, the Darug were not acknowledged to have any former rights. These people struggled both to protect their lands, the nature as well as their traditions and culture. The Aboriginal people suffered severely with their lands and children being taken away from them thereby not providing them with their rights. Today these people are known to regroup again realizing their kinship connections and relationships (The Darug - Traditional Owners of Western Sydney). The Darug were the largest group of Aboriginal people in the Sydney who resided from the coast across the Blue Mountains. These people spoke a common language although there are variants in the dialects that they used. They focused a lot on keeping the available resources abundant that was

Economic Impact of the national adoption of Electric and hybrid cars Essay Example for Free

Economic Impact of the national adoption of Electric and hybrid cars Essay The Unites States consumes 25 % of the oil produced in the world and roughly 70% of this is consumed by the demand for transportation. The demand for crude oil in US is primarily driven by the demand for transport fuels with the price elasticity ranging between -0. 12 and -0. 3, as calculated for short-run and long-run elasticity respectively for 2008. Faced with higher fuel prices and the associated environmental hazards, the consumers and the government’s focus is shifting towards development and adoption of technology for hybrid cars. The use of hybrid electric vehicles (HEVs) and Plug-in hybrid electric vehicles (PHEVs) would reduce the green house gas (GHG) emissions and improve the economics of electrical industry by reducing the US dependency on foreign oil (Scot, Kintner-Meyer, Elliott, Warwick, 2007). The hybrid electric cars are cost effective compared to the conventional vehicles when run on gasoline and are absolutely emission-free in electric-only mode, when their batteries are recharged just by regenerative braking (afdc. energy. gov. ). The potential customer base which is identified as ‘early majority group’, are motivated to buy electric cars by a desire to reduce oil imports and help protect the environment (LaMonica, 2010). A comprehensive environmental assessment of the key air quality parameters, conducted by Electric Power Research Institute (EPRI, 2007), considering the adoption of hybrid electric vehicles outlines the following societal benefits of electrifying transportation include the following: †¢ Reduction in petroleum consumption, leading to reduced dependence on imported oil †¢ Net reduction in GHG emissions †¢ Potential to improve air quality Investing in electric vehicles has been a central tenet of the US. The government plans to invest $2. 4 billion to spur the production of 50,000 batteries a year for plug-in hybrids by 2011. This initiative will not only reduce the US oil imports, it will also reduce the pollution while boosting the economy by generating thousands of jobs for the Americans (AP, 2010). The adoption of Hybrid Electric Vehicles by a larger customer base will be a boon for the environment as well as the economy of the nation. With higher demand for the hybrid vehicles in future, it is expected that the cost of production of such vehicles will also come down due to economies of scale. This would further make the hybrid vehicles popular and thus expand the benefits. .? References AP. (2010, July 15). Obama to Promote Electric Vehicles in Michigan. Cnbc. com. Retrieved from http://www. cnbc. com/id/38259732 Environmental Assessment of Plug-In Hybrid Vehicles. (July 2007). Electric Power Research Institute. Retrieved from http://mydocs. epri. com/docs/public/000000000001015325. pdf Hybrid Electric Vehicles. Alternative and Advanced Vehicles. US Department of Energy. Retrieved from http://www. afdc. energy. gov/afdc/vehicles/hybrid_electric_benefits. html Scott, M. J. ,Kintner-Meyer, M. , Elliott, D. B. , Warwick, W. M. (November, 2007). Impacts Assessment of Plug-in Hybrid vehicles on electric utilities and regional U. S power grids: Part2: Economic Assessment. Retrieved from http://energytech. pnl. gov/publications/pdf/PHEV_Economic_Analysis_Part2_Final. pdf

Curbing College Drinking Essay Essay Example for Free

Curbing College Drinking Essay Essay â€Å"Curbing College Drinking†¦Ã¢â‚¬  The consequences of college binge drinking are more destructive and life- changing than students realize. In the article â€Å"Curbing College Drinking Starts with a Change in Attitude,† by Sara Fritz, published in Pearsons The Effective Reader in 2011, the author explains the problems resulting from excessive drinking on college campuses. Due to the seriousness of drinking, colleges find, it will take the combined effort of parents, students, and college staff to accomplish the best end result. Fritz begins her article exploring the issues that arise within college campuses when college students drink in excess. With much time invested as a college trustee and through many long discussions with students, Fritz is discouraged to discover that students arent convinced of the severity stating â€Å"our parents drank† making it seem as just a stage that one goes through. It doesnt stop thereas scientists study the problem, they believe the entire student population must be changed. Also, they believe the college enviroment must be changed in order to revolutionize at risk drinkers. Although Fritz appreciates the efforts of the scientists and commends them on their work, the findings were inconclusive. Fritz provides many facts and opinions in her attempt to persuade the readers of the severity of drinking on college campuses and ways to solve the growing issue. She expresses her disgust when she sarcastically states What a concept!† Clearly frustrated, the reader can then be convinced that its been a long standing battle within the college and within her career. With little to no progress, Fritz remains bitter. After reading this article, I agree that college drinking is a serious issue. Fritz offered many good ideas for finding a solution to the problem. Through her personal experiences as a college trustee, she has witnessed, first hand, the tragic effects of college drinking. Perhaps, as parents, we should focus on explaining the dangers of drinking to our children. It may be helpful if we relate to them on the issue, rather than pretending its something we have no experience with. I hope that one day a solution will be found to this growing problem.

Marketing Strategy of Olpers Milk

Marketing Strategy of Olpers Milk Engro Foods (Pvt.) Limited (EFL) was established in 2005 as part of a huge diversification process at the Engro Group. Engro Group itself is one of the leading business corporation with high ventures in the fertilizer, food, power, generation, petrochemicals, automation and terminal storage industries. Engro wanted to setup a latest fertilization plant but due to certain restrictions from the government was not able to expand in the fertilization field. There, the organization decided to invest into a new market. Olpers Milk, companys first brand was launched in 2006 in major cities of Pakistan simultaneously so that product gains popularity and visibility together. By this information, we got the idea of launching a processed milk that will fulfill all the needs of a household related to the use of milk. The plan, in a very brief way describes what segments the company is going to target, how and what strategies to take on to achieve a brand position and make maximum profits. The plan also points out the strengths, weaknesses that accounts to internal factors that can affect a product and opportunities and threats, which are the external factors disturbing the product Current Marketing Situation Marketing research is an important step when a new product is to be launched into market especially for an organization with no experience in the field. There are numerous risks associated with the new product. so to reduce the risks, research is a very important step towards the launch. The research uncovered that the food industry held the maximum promise and profits if on right track. The statistics show that Pakistan is the third largest milk producing country in the world, with urban consumption of about 7 billion liters annually. There is an overall growth in the PLM sector due to awareness in health and hygiene, this coupled with an increasing dissatisfaction with the loose milk from the local doodhwala. In Punjab loose milk costs between Rs. 46 and Rs. 50 while tetra packed milk costs around 75, same is the case is in Sindh where the price difference between the fresh milk and packed milk is around 20. These are a few problems which have to be solved in order to penetrate the market to the full extent. Market description The milk sector consists of the consumers that have standardized preferences. All consumers that drink either fresh or processed milk have homogeneous and similar preferences and wants. Keeping these things in mind, it is very difficult for a new company to take on a challenge of producing on a large scale, distributing it extremely effectively and massively promoting. The preferences that the consumers want are nearly similar according to the survey. The inclination towards particular qualities milk should attain are, the milk should be white, milk should not smell, hygienically processed and is good for health and bones. Keeping these preferences Engro Foods introduced two more products besides Olpers milk: Olwell diet and Olpers cream As previously mentioned, the preferences of all the consumers demanding or wanting milk are the same. So segmentation is really a problem for the Engro Group but the preferences differ for a few consumers that prefer skimmed milk. The segmentation was done according to demographics, psychographics and behavior. Market segmentation Demographics generally refers to the age, sex and to which life cycle stage an individual or group of people comes under. There are many products which are affected by the demographics of the customers. but Olpers milk is not affected by these boundaries and limits. This product is produced for all potential buyers and users from higher or middle class families. The research suggested that the lower class families have a different attitude towards the processed milk. All the companies and groups in the milking sector are trying to change the image of the packed milk. Due to this image of the processed milk, even though not wanting to be, Olpers milk will gain an image where it will look, it is made for a special social class Psychographic in marketing refers to the personality, brand consciousness, lifestyles and values of people. Some people are more goal-oriented and passionate about their goals. As Olpers milk and Olwell both focus on a person being physically and mentally fit, so people will look upon this as a brand and will be expecting benefits which the marketers have described. Behavioral factors include on which behavioral aspects are involved when segmenting the market. As mentioned above the company has divided its market into three totally different segments according to how people respond on different stimuli. This segmentation is done on a basis that people want milk that can be used as a tea whitener so obviously the color of the milk does matter a lot. Secondly, customers want a product which they can use for all purposes, not solely for a single use. Marketers of this firm have to keep in mind that they have to compete with opponents such as Nestle and Haleeb which are in this department for a period longer than Olpers and they attain many loyal customers who will prefer the their respective brand respectively. Product Review different packaging of all the three products: Olpers milk, Olwell and Olpers cream Marketers have decided to position it as a product that can be used for all purposes that the fresh milk does UHT heated processor, that means high quality of milk 6 layers of tetra pack for extra cleanliness and protecting the preserved milk from bacteria and germs 3 months of shelf life, that means that storage of milk, or consumers can buy cartons of milk without worrying that the milk will get useless. Milk that attains all the nutrients which the fresh milk has. A product that helps weight conscious people to loose weight Helping all users to have a chance to have healthy and strong bones Olpers cream specifically tackles people who are addicted to desserts and meetha. This product can be used in desserts and cake icings and etc. Competitive review Competition is very severe in the milking sector. Although there are only a few major competition in this sector but the competition is increasing very rapidly. The major contestants which the marketers of this company will have to study and research upon are Nestle and Haleeb, both of which have grasped enough experience in this field and have acquired many brand loyal customers Nestle The market leader in this milking market is Nestle, which is producing and selling its product with the name Milkpak since 1981. They introduced the concept of processed milk and established the concept of tetra pack milk in Pakistan. This was pretty well perceived by majority in Pakistan and a synonym was attached to the Milkpak as quality milk. The company has got vast experience and is tracking growth strategies. They have got a secure financial background so they will be willing to invest both in promoting and advertising if needed. They have targeted their market to areas restricted to near proximity to urban areas and are targeting people having a middle or high social class. They have always served the milking sector up to their capacity. The product is unique due to the addition of irons, vitamins A and C in the milk. Haleeb Milk Haleeb foods was established in 1986, just after the initiation of Milkpak from Nestle. Haleeb foods is serving this country for the past 27years and have been quite successful in doing so. They were quite a competition for nestle when they launched haleeb milk in 1986, but somehow or the other they were unable to make that sort of a image that the Milkpak achieved in early 80s Haleeb milk is said to be homogenized that means that all the nutrients and minerals are spread equally in a single carton. They have pure UHT standardized milk, with 6 layered packing with a shelf life of 3 months or so. Anhaar Milk Anhaar fresh milk just turned into the milking market recently. They have entered market with a different aspect of processed milk. They turn down the idea of UHT standardized milk because according to their research UHT heated milk looses its original nutrient and minerals. Along with this the UHT heated milk lessens the advantages and over stresses the immune system This milk has a shelf life of only 3 to 4 days. They milk cow daily and the fresh milk is provided to the market soon after the milking process. Pure milk exhibits healthy digestive systems, healthy skin nails and hair, reduces chances of cancer, prevents diabetes and lowers cholesterol levels, controls blood pressure and improves immunity. So according to this firm they are providing all this to the end consumers. This can be a turnover in the milking market from UHT plant to providing farm fresh milk. Taraang milk Taraang milk joined this market to target low class families. Their main objective is to provide this class with a milk that doubles the taste and smell of tea. They have taken their way to attract people by celebrities dancing and fascinating advertisements rather than letting consumers know of how their product is different than the existing products in the market SWOT analysis Strengths Engro food is being backed up by the Engro group financially and by experience also Relationship with the farmers, as farmers are the suppliers of the milk to Engro foods Third generation plant Strong consumer and product research Positive response from the users Weaknesses Packaging low quality milk distribution milk collection centers narrow brand portfolio Olwell quite liberal ads according to our culture Opportunities Government funding for development of this sector ever increasing growth in the consumers of processed milk third largest producer of the processed milk Threats immense competition price difference Consumer behavior and perception Objectives and issues First year objective The objectives for the period starting from the launch till the end of the first year include attracting customers, changing consumers perception of processed milk, making this product a brand. Second year objective End of the second year objectives will include regular customers, with brand loyal customers as well, and break evening the production costs as well as the plant costs. Issues These objectives will be a lot difficult to achieve if the marketing department fails to promote and advertise the product to the optimum level. If the first year objectives are not met than it will be approximately impossible to get through with the second year objectives Marketing Strategy As marketing strategy means to make strategies that are customer driven and implementing them through programs and awareness programs. This way new customers will be attracted, and will help the company to make profits and help the company build profitable customer relationships. The marketers will set a position of Olpers milk according to uniqueness of the product. The marketers of this company will target middle to high social class that want a product that is as useful as its perceived value. Positioning The red color that has been chosen for the packaging of Olpers milk is quite eye-catching and distinctive than the colors that have been used in Pakistan in the milking sector till now. The product will be positioned in a way that it conveys the message that it will fulfill all the purposes of a consumer that the fresh milk does. Olwell will be positioned in a way that it will target people who are goal-oriented and focus on their careers. This will also exhibit a image that this will help people remain fit and in the same shape without worrying for the fat contents in the regular milk Product strategy Olpers milk along with the Olwell will include all the features and core values that have been mentioned so as to receive maximum consumer satisfaction. More will be given than promised so as to achieve customer delight. A massive advertisement campaign with Olpers logo on every bill board, ads and newspapers. Every marketing campaign will be utilized in order to let people know of the new product. There will be many below the line activities including free tea using Olpers milk will be provided to the potential buyers at major departmental stores for testing purposes, so that people know what type of product they will be using. Pricing strategy We would be adopting competitive pricing strategy for all the products; Olpers milk, Olwell, Olpers cream. In this type of pricing strategy, the prices of the competitors are studied and the products prices will be determined by this. As the price of Milkpak is around 70 Rs, we will introduce our milk with a price slightly lower than this and then gradually increasing it. Distribution Strategy Olpers milk will be launched in many major cities, and will number around twenty. Olpers milk will be distributed to over 80 cities very effectively in a short period of time after launch, because it is very difficult to launch a product in more than 25 cities simultaneously. The distribution strategy includes division of the country into five major regions. These regions will be Lahore, Karachi, Multan, Islamabad and Peshawar. This requires efficient transport facilities as well as warehouses and storages in different cities for the effective distribution. Trained personals will be hired who will be having an experience of at least two years in the distribution field. The dependence on technology for the distribution is necessary so new technology will be used to monitor the storages, warehouses etc. In order to attract distributors with experience a fixed commission rate of 5% will be set, that will be not be negotiable in order to avoid future fights and hassle. Sales targets will be set twice every month after discussing the market situations with the distributors. Incentives, bonuses, increments, and training will be provided to the distributors and staff for further improvement in the distribution field. Marketing research In the marketing research that we conducted after the launch of the product included interviews, questionnaires and surveys. This will enable us to improve our product and further diversify in the food field itself. The questionnaire was distributed to the customers at the local shops and departmental stores. 250 questionnaires and 50 interviews will be studied to evaluate customer satisfaction and what customers need and expect from our product. According to the survey, we found out that people between 28 to 50 use milk in tea, at the breakfast table, and youngsters drink milk when studying or going to school

George Orwells Nineteen Eighty-Four 1984 Essay -- essays research pa

Living in a society with limited freedom of expression is not, in any case, enjoyable. A totalitarian system is a good example of such a society, because although it provides control for the people, it can deny them a great deal of freedom to express themselves. The fictional society in George Orwell’s 1984 also stands as a metaphor for a Totalitarian society. Communication, personal beliefs, and individual loyalty to the government are all controlled by the inner party which governs the people of Oceania in order to keep them from rebelling. Current society in North America is much more democratic. It contrasts with Orwell’s society of 1984 because communication, personal beliefs and the people’s loyalty to the government are all determined by the individual. In order to keep the people of Oceania in conformity with the desires of the governing Inner Party, the Inner Party controls several aspects of the people’s lives. Communication is controlled for the benefit of the nation. Newspeak is a modified version of language that is enforced upon the people in order to limit their expression. Syme and Winston, two middle-class workers in Oceania, discuss the concept of Newspeak. Syme reveals that he supports the system, demonstrating how he has been brainwashed by the Inner Party who enforces it. "It’s a beautiful thing, the destruction of words... You haven’t a real appreciation for Newspeak, Winston... Don’t you see that the whole aim of Newspeak is to narrow the range of thought? In the end we shall make thought-crime literally impossible, because there will be no words in which to express it† (Orwell, 46). One can detect from this quotation that the people of Oceania, as a group, have been brainwashed by the Inner Party to use only Newspeak. Syme, for one, understands the purpose of it, and he still complies with the system because he has been trained to do so. North America in 2001 is much different from Orwell’s 1984 because freedom of expression is a dominating factor in our culture’s communication. In conversation as well as newspapers and magazines, a variety of views and opinions are openly expressed. In our world we have the freedom to talk to whom ever we choose. There are no boundaries on who we talk to and how we express ourselves. Through our televisions people are able to express different ideas or thoughts. Censorship is not enforced to a ... ...he government gives them the freedom to do so. These people are given the freedom to be who they want to be, to be loyal to their own person. All in all, modern society has an extremely high level of freedom regarding all forms of expression. The story of 1984 reflects a society that totally contrasts with our society today. While Orwell’s objective was primarily written to exaggerate the Totalitarian/Communist and other conditions of society surrounding him, 1984 presents an important guide to life for us as modern people living in North America. By cutting off communication, diminishing personal beliefs, and not allowing individual loyalty Orwell is able to show us how this society is wrong in our eyes. The totalitarian system that George Orwell creates in this book, 1984, contrasts with the society we are used to living in daily. Just as a major objective of learning our history is to ensure that we do not repeat our mistakes. 1984 can give warnings to both government systems and individuals regarding how society should not be controlled. The vigorous control system presented in the book stands as a method by which no person would want to live by.

Home / Identity Essay -- science

Home / Identity The word ‘home’ is something that is often misunderstood. Home makes up your identity and not many people know that. Therefore you ask me, ‘what is home?’ Home is not just in your house. Home is a place that surrounds you. It’s you environment and cause for emotions. Your home is where you are with the people that surround you (peers, family, and strangers), as well as cars, houses, stores, and/or toys. All of these things (people, buildings, playful objects, and nature) are the components that make up a home. Some people don’t have all of those things in their home though. A homeless man has no house to live in whereas a rich man has a beautiful house to his or her accommodations as well as anything that will make him or her happy. This also explains the question, ‘where is home?’ Home has no exact place to be. Your home can be on the opposite side of someone else's home. You can even share the same home with family members that live with you, even though they see it different than you. That is because you don’t share the same emotions. Emotions are expressed differently through each person because of their life experiences. A young child could be laughed at at school, while their brother or sister(s) isn’t laughed at. The result for that is that they could live in the same home, but be different people in their personalities. The word ‘personalities’ is often mixed up with the word ‘identity.’ The way a person is treated affects their personalit...

How Belief Systems Effect Politics :: essays research papers

The belief systems of the modern world have helped determine the policies and politics of nations around the world. For centuries before, and almost definitely for decades after now, there will be disputed between people and countries on account of their faith. Religions have started wars, ended them, impacted, and persuaded people. Needless to say, beliefs are very influential on the world today. People of different faiths don’t only fight over their basic beliefs and land but they end conflicts. Making amends between religious groups greatly helps relieve the constant strain of division that we are all too aware of these days. The Lutheran religion began 482 years ago when monk, Martin Luther, attacked the practices of the Catholic Church. These who followed his ideas eventually into what we call Lutherans today. For those 482 years, Lutherans and Catholics have stayed divided on uneasy terms. Now the leaders of the modern Lutheran and Catholic churches both signed a document that laid to rest those many years of differences under the explanation that it was all a misunderstanding. Sometimes different faiths just don’t seem like they want to even try to compromise on a conflict. The Jordanian Muslims and the Israeli Jews fighting over which side of the Jordan River Jesus was baptized on is a perfect example of this. The Muslims have invested over one million dollars t fix up the site. The site will bring in expectantly millions of tourists and with them billions of dollars that will be spent locally to boost the economy. Looking past the irony of the Jews and Muslims disputing over a Christian site, the focal point of the quarreling is that such a site will bring. The Pope and Prince Charles have already scheduled a visit, but as of now, no resolve has come about. These days it’s not always conflicts between two specific regions, but between regions occupied by faiths who disagree on certain topics. The two groups being the Israelis and the Palestinians, and the compromise on the rift in the settler movement conflict arising in those countries. To the Jews the West Bank is part of the greater Land of Israel, given by God to the Jews. To cement their control over the land, the Jews built forty-two hilltop encampments on the West Bank. They did this to prevent it from becoming a Palestinian state. The Palestinian government claimed that some of the outposts didn’t have the necessary building papers and twelve of those sites were dismantled.